Professional Experience & Impact
Multidisciplinary creative and problem solver who fuses front-end development with visual design and photography. With 20+ years of experience tackling real-world challenges, Chris crafts work that inspires, engages, and delights clients and stakeholders.
Senior Manager, CRO Front End Engineer | Dentsu Media US
Jan 2019 - Sep 2025
2023-2025
Clients:
Discover Financial Services, Enterprise Car Rentals, Atkins, American Residential Services, Xfinity/Comcast, Cox Cable, Charter Communications, WoW Internet, Anthem BCBS, Humana & Centerwell Pharmacy
Primary Tasks:
Responsive UI/UX Development with HTML/CSS/Javascript, Figma Design Development, A/B Test Implementation, Project Analysis & Estimation, API Implementation
Impact:
- Contributed to a double-digit conversion increase for American Residential Services (ars.com) within first 3 months by building a configurable CSS and Javascript Class system for the Instapage platform which allowed for rapid creation of dozens or hundreds of landing pages with variable data. Read the full case study below.
- Improved delivery timelines and reduced bug reports for large-scale Adobe Target tests by co-developing a standardized, self-testing Javascript Injection framework. Client Discover(discover.com).
- Allowed multiple developers to collaborate seamlessly on a single massive Javascript Injection Script for Adobe Target tests by building a Node stack that automatically merged contributor HTML/CSS/JS into a single minified file ready for Adobe Target. Client Discover(discover.com).
- Reduced development timeline of Atkins(atkins.com) brand overhaul and landing pages by implementing a repeatable and reusable component library within Wordpress by utilizing configurable SCSS partials and Advanced Custom Fields.
- Reduced development times by approximately 30%, including expanded implementation of self-testing code and error handling, by implementing standardized prompt structures for AI-assisted coding.
2019-2023
Clients:
Xfinity/Comcast, Cox Cable, Charter Communications, WoW Internet, Anthem BCBS, Humana & Centerwell Pharmacy
Primary Tasks:
Responsive UI/UX Development with HTML/CSS/Javascript on Proprietary CMS, UI/UX Analysis, Scrum/Kanban Agile Process Coach
Impact:
- Improved cross-functional team performance, project velocity, and internal stakeholder expectations by implementing improved hybrid Scrum/Kanban Agile practices and ceremonies
- Improved project delivery timelines and reduced bug reports post-launch and during QA cycles by coaching project managers on writing clear requirements and acceptance criteria for development teams
- Improved internal stakeholder and client understanding of development and delivery timelines by creating a refined estimation and communication framework that increased project estimate accuracy
- Improved design and development timelines by leading cross-functional team through UI/UX design-to-development feasibility investigations
- Reduced continuous integration/continuous delivery(CI/CD) build times by 40% by reducing NPM package dependencies and cleaning up CMS database references for client-facing Humana Pharmacy health dashboard app
- 75% reduction in estimated development time on non-modular Humana Pharmacy landing pages with different designs by implementing shared configurable SCSS stylesheet
- Reduced API calls for custom Smarty geolocation API implementation from thousands per user session to dozens per user session for Spectrum Internet landing pages by saving large returned dataset locally before further filtering, which significantly reduced geolocation service costs
Scrum Master & Technical Lead | GogoAir LLC
May 2018 - Jan 2019
Primary Tasks:
SAFe Agile Practitioner and Coach, Scrum Team Leadership, User Story Development
Impact:
- Certified SAFe Agile Scrum Master, 2018
- Assisted with full organization implementation of SAFe Agile framework by coaching cross-functional teams on SAFe Agile processes and ceremonies
- Achieved highest velocity scrum team for three consecutive months by focusing on shipping high quality, bug-free code rather than number of completed stories
Senior Front End Engineer | GogoAir LLC
Feb 2016 - May 2018
Primary Tasks:
Responsive UI/UX Development with HTML/CSS/Javascript, UI/UX Analysis
Impact:
- Reduced number of client repositories from 11 to 1 by implementing configurable SCSS stylesheets powered by mixins and functions that applied different designs to identical templates according to variable values and dynamic layout logic
- Client repository reduction significantly improved delivery of frontend code to in-flight aircraft by streamlining the frontend portion of the CI/CD pipeline
Front End Engineer, Contract | Leapfrog Online
Aug 2015 - Feb 2016
Clients:
Xfinity/Comcast, Cox Cable, Charter Communications, WoW Internet, Anthem BCBS, Humana & Centerwell Pharmacy
Primary Tasks:
Responsive UI/UX Development on Proprietary CMS, UI/UX Analysis
Impact:
- Reduced development times by 10-15% by developing reusable, configurable SCSS solution and collaborating with teams to implement it across client code-bases
- Implemented atomic styling methodologies across client code-bases, reducing the need for bespoke CSS development, which further reduced development times
Front End Engineer | Marlin Network
Nov 2013 - Aug 2015
Clients:
Heinz, Kraft Foods, Starbucks, Unilever
Primary Tasks:
Wireframing, Responsive UI/UX Development with HTML/CSS/Javascript, Email Campaign Development, Client-side Content Management
Impact:
- Increased Starbucks B2B Food Service conversions by 10% through email marketing campaigns
- Developed Starbucks B2B Food Service serving-to-profit cost calculator for campaign landing pages
Full Stack Wordpress Engineer | Uptrending
Dec 2012 - Nov 2013
Primary Tasks:
Responsive UI/UX Development with HTML/CSS/Javascript, Wordpress Theme Development, Wordpress Admin Customization, Project Management, Client Relations
Impact:
- Transformed Wordpress from blogging platform to proper CMS by customizing the Wordpress Admin and developing independent, queryable custom content types
- Participated in key code reviews for Geolocation Technology Patent Infringement litigation
Designer & Developer | PFI Western
July 2009 - December 2012
Primary Tasks:
Print and Digital Design, Email Marketing, Full-stack Wordpress Development, UI/UX Consulting, Collaboration with Management and Product Teams on Campaign Concepts and Feasibility, Content Management, E-commerce Platform Management
Impact:
- Increased email to e-commerce conversions by 40% overall by implementing new design system
- Decreased email bounce rate by 15%
- Collaborated with team to build a product photography studio, resulting in 20% increase in flagship product sales
- Collaborated on the creation of a video-first e-commerce platform synced to home shopping television programming